ING SEGUROS NARANJA

Launching insurance for ING Spain. Product strategy and mobile-first development.

SUMMARY

Insurance is a sector ripe for disruption: new technologies are enabling faster claims, better prediction and community participation. I led an internal team through the service design process, combining user-research, new technologies and trends, and the values of ING to create Orange ‘Club’.

ING IS A LEADING DIGITAL FINANCIAL SERVICES PROVIDER IN EUROPE

In Spain, they incorporated as ING Direct - a brand built on early adoption of phone and internet banking. This image, as well as the reach of ING’s international resources, placed them in a unique position to create an innovative service for the next generation of customers.

RESULTS

  • Website and mobile app additions for service launch

  • ING Spain insurance now generating €26m million per year

PROCESS

  1. Scoping and Research Planning

  2. Ethnography and Market Research

  3. Data Synthesis

  4. Ideation

  5. Concept Design

  6. Testing

  7. UX Design

  8. Presentation and Delivery

Next

BioLife